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Website Optimisation: Put your “harsh-pants” on.
Whenever a website is created there is always ongoing maintenance that should be performed on the site to work out how to guide people to convert to sales, leads, signups or whatever else may be...
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Emotional Browsers vs. Methodical Browsers
There are two types of people who use the Internet. There are emotional browsers, and methodical browsers. These two different groups of people will browse the Internet differently, and knowing what...
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Optimising Website Content for Different Types of People
The Internet is made up of two (or three) types of people. Emotional browsers, methodical browsers, and people stuck somewhere in between. This was explained in my last blog article (Emotional...
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The Importance of Secondary Goals in Google Analytics
Something we tell all clients is the importance of tracking secondary goals in Google Analytics. Although any eCommerce website’s main goal is going to be sales, it’s important to consider what else...
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Google Tag Manager is here at last
If there is one thing us online folk like to do, it’s add javascript code to our websites. Remarketing, Adwords, Analytics, Website Optimiser, Clicktale, Facebook. These are just a few tools you might...
View ArticleMagento Ecommerce Forum Reviewed: “Preparing your Online Store for Christmas”
Last November we held the Magento Ecommerce Forum in Sydney and Auckland, together with Magento Representative Mike Doyle, Gold Industry Partner SLI Systems and Magento Hosting Partner Bulletproof...
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